Cognizant

Created HTML ads and training to enable designers globally to localize ads for various regions

• Client: Cognizant
• Date: November 2022
• Service: Design, Training, HTML
• Software/Technology: Design, UI, Art Direction, HTML, training, templates Technology: Adobe Photoshop, Adobe Animate
• 
  Challenge:
  
  Create a user experience that has a consistant look & feel and that designers globally follow the technical standards.
• 
  Solution:
  
  Art directed, designed and coded a set of HTML display ads in the typical ad sizes. These were initially used for a campaign but also repurposed as templates. Headlines, transition style, size and colors were set into these templates and also created documentation that trained and helped designers to properly create ads that were on brand and how to properly add clickTags to these ads for tracking purposes.
• 
  View HTML ads
  160x600
  300x250
  300x50
  320x50
  300x600
  728x90
  970x90
  970x250
  

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Protiviti

Created a mobile & desktop landing page of yearly printed financial report.

• Client: Protiviti
• Date: December 2019
• Service: Visual Design
• Software/Technology: Adobe Illustrator, Photoshop, Ceros
• 
  Challenge:
  
  Protiviti produces a yearly financial print piece consisting of chart data. They needed an online, eye-catching way of presenting charts data for mobile and desktop users.
• 
  Solution:
  
  Created a responsive website that presents the chart data using interactions from the user. Charts are animated and on hover, show additional chart data. This has brought user engagement up significantly from previous years.

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Rachio

Created a point of sale piece to highlight the product at Home Depot stores across the US,

• Client: Rachio
• Date: March 2020
• Service: Package/Point of sale Design
• Software/Technology: Adobe Illustrator, Photoshop
• 
  Challenge:
  
  Rachio needed a point of sale solution to sell its newest product, inside of Home Depot store across America.
• 
  Solution:
  
  Designed a podium style print piece that featured close-up imagery of lush grass. The intent was to draw the customer from within the store to engage in features and ultimately make the purchase from it.

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Rachio

Created a UI library, guidelines and templates for Rachio products/services emails

• Client: Rachio
• Date: March 2020
• Service: Design, UI, Art Direction, HTML
• Software/Technology: Adobe Illustrator, Photoshop, HTML
• 
  Challenge:
  
  Rachio needed to create a consistant user experience for creating HTML emails for their products and services.
• 
  Solution:
  
  Art directed, designed and coded email templates and created design UI library that consisted of modular HTML content blocks. These were made up by headers, hero banners, footers, body copy, etc. Email guidelines were created to ensure content creators and designers create brand-approved emails. These all were integrated to work within the Iterable Email platform.

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Google for DISH Network

Art Direction

• Client: Google Smart Home Products for DISH.
• Date: August 2019
• Service: Art Direction, HTML Email Design
• Software/Technology: Adobe Photoshop
• 
  Challenge:
  
  Dish needed to create a email campaign to introduce and upsell Google's Smart home line to Dish Smart Home customers.
• 
  Solution:
  
  Created a Email UI Library of modular pieces that make up an email. This created a campaign full of assets that provided a consistent user experience.

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Discover

Infographic Art Dircetion

• Client: Discover Home Equity Loans
• Date: March 2019
• Service: Art Direction
• Software/Technology: Adobe Illustrator
• 
  Challenge:
  
  Discover Home Equity Loans needed a visual design of statistical data of the plans of homeowners that are seeking to refinance and make home improvements to their homes.
• 
  Solution:
  
  Created an infographic that quickly gave the viewer statistics of importance that are critical in planning for home improvements. This helped overall in giving knowledge to potential customers for Discover.

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eBags

Email Art Direction/Development

• Client: eBags
• Date: January 2019
• Service: Art Direction, HTML Email Development
• Software/Technology: Photoshop, HTML & CSS
• 
  Challenge:
  
  eBags was in need of a consistant user experience on all devices to use for all of its email campaigns.
• 
  Solution:
  
  Art directed, designed and coded responsive HTML email templates.

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Starz Entertainment

Email Design/Social Media GIFs

• Client: Starz Entertainment
• Date: September 2018
• Service: Art Direction, Landing Page, HTML Email, Social Media GIFs
• Software/Technology: Adobe Illustrator, Photoshop, HTML & CSS

HTML Emails

Social Media Animated GIFs

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365 by Whole Foods Email UI Pattern Library

Email Design/UI Pattern Library

• Client: 365 by Whole Foods
• Date: February 2018
• Service: Art Direction, Development, Wireframes, UI
• Software/Technology: Adobe Illustrator, Photoshop, HTML, CSS, Epsilon Harmony(Email platform)
• 
  Challenge:
  
  Whole Foods needed a complete UI design library to use company-wide by designers and content creators.
• 
  Solution:
  
  Art directed, designed and coded a design UI library that consisted of modular HTML content blocks. These were made up by headers, hero banners, maps, footers, body copy, etc. These all were hand-coded and were tied into Salesforce and Google Analytics.

Wireframes

Sales Flyer Email - UI Library Examples

Designs

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OS Edge Logo/Website Redesign

Redesign and Rebranding of OS EDGE

• Client: OpenSymmetry
• Date: May 2017
• Service: Logo Design, Webpage Redesign, Marketo Lightbox Form Integration
• Software/Technology: Adobe Illustrator, Photoshop, HTML, CSS, Javascript
• 
  Challenge:
  
  OpenSymmetry was in need of a rebrand of their product before a major tech event.
• 
  Solution:
  
  Art directed, redesigned the logo that was made up with the brand font. Designed and coded the landing page for the product. This new rebrand was implemented and used for marketing materials for tech events.

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DivCandy

DivCandy - Open source css tool

• Client: DivCandy
• Date: February 2018
• Service: Ideation, Art Direction, Brand Identity, UI, Visual Design, Product Design and Development (Under Development)
• Software/Technology: Photoshop, Illustrator, HTML, CSS, Social Media
• 
  Challenge:
  
  As digital creators, programmers, engineers and designers we have taken advantage of open-source applications to create our own products, brands or solutions. The idea behind this was to give back to the community.
• 
  Solution:
  
  Created a open-source css tool for styling div tags with gradients referenced by class name. The product was created with a candy/flavor theme to introduce new gradients.

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Microventures Infographic

Microventures came to me with excel data of a various crowdfunding companies and needed an infographic that can explain the differences and similarities of industry competitor crowdfunding services.

• Client: Microventures
• Date: May 2015
• Service: Art Direction, Infographic Design
• Software/Technology: Adobe Illustrator
• 
  Challenge:
  
  Microventures was in need of infographic that explained crowdfunding types in a visual representation.
• 
  Solution:
  
  Created an infographic using a commonly used visual of a subway map to represent data from an excel document that would quickly categorize crowdfunding types.

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Dell F1 Partnership

Dell powered F1 with equipment and needed an HTML landing page

• Client: Dell
• Date: April 2012
• Service: Visual Design, UI
• Software/Technology: HTML, CSS, Photoshop, Liveball CMS
• 
  Challenge:
  
  Dell partnered with the Caterham F1 Racing team with providing technology for their race cars. Dell agreed to create a webpage with information regarding the Caterham F1 racing team.
• 
  Solution:
  
  Created a responsive webpage with a focus on documenting all the F1 Races including video, photography, interviews, calendars and race statistics.

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IBM/OpenSymmetry Landing Page

OpenSymmetry and IBM Partnership - Landing Page

• Client: OpenSymmetry/IBM
• Date: August 2016
• Service: Visual Design, Page Development
• Software/Technology: Photoshop, Illustrator, HTML, CSS, Custom Wordpress
• 
  Challenge:
  
  OpenSymmetry needed a landing page for their partner, IBM and a few other partners to reside within the company website. One of the challenges was creating a template and guidelines that aligned to both OpenSymmetry and the partner brand.
• 
  Solution:
  
  Created a set of guidelines and templates to help designers and content creators create partner pages that align to the OpenSymmetry brand. This IBM page was the first page to be launched and was the gateway to completing the partner pages that consultants ultimately used for presentations with potential clients and partners.

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Charles Schwab

Created a visual design concept for a marathon training internal application

• Client: Charles Schwab
• Date: February 2016
• Service: Visual Designs
• Software/Technology: Adobe Illustrator, Photosphop
• 
  Challenge:
  
  Charles Schwab needed an web application to motivate their employees to track their running using their own fitness devices (Fitbit, etc) and integrate their progress into the Schwab Run app.
• 
  Solution:
  
  Created the visual side for a Schwab-branded web application for their employees that tracked their runs manually or through Fitbit. Goals were tied into employees' existing healthcare plans which had rewards for keeping the user engaged.

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